Run WhatsApp, Instagram and Store Sales from One Place

Small sellers in India rarely sell through one channel. Orders arrive as Instagram comments, WhatsApp messages and website checkouts, and each channel has its own inbox, its own habits and its own way of losing orders. The result is familiar: a spreadsheet, a notes app and a lot of scrolling.

This post explains what it looks like to run those channels from one system, and which parts CatalogHub covers today.

The problem: three channels, three places to look

Instagram brings discovery. Comments and DMs ask for price and availability.
WhatsApp is where orders are agreed, paid, confirmed and followed up.
Your store holds products, payments and the official order record.

When these are separate, the same customer appears three times and nothing is tracked end to end.

What CatalogHub covers today

A store you can build quickly

An AI store builder sets up your storefront and catalogue, so you are not starting from a blank page.

Payments and shipping

Accept payments through Razorpay, Cashfree or PayPal, including partial COD where the customer pays an advance online and the balance to the courier. Ship with Shiprocket or Delhivery.

Automatic order messages for confirmation, shipping, out for delivery and delivery. COD confirmation, cart recovery and order tracking are available as well, and bulk campaigns go out with built-in protections such as opt-out handling. See WhatsApp order management for the details.

Instagram

Comments on a reel or post linked to a product get a public reply and the product in the commenter's DM, and people who DM a reel, screenshot or product link get the matching product back. Read the Instagram auto-reply guide or the feature page.

Contacts and ads

A contacts view keeps customers in one place, and Meta ads can be connected for promotion.

Who this is for

Solopreneurs and social sellers who run everything themselves, and marketing agencies who run stores for several clients. For agencies, separate stores with team access mean one login for the work without mixing clients' data. See CatalogHub for agencies.

What is not live yet

We would rather be clear. Free-form DM flows and welcome messages on Instagram are still in development, and some features are in rollout. If something matters to your decision, ask us before you sign up.

Getting started

CatalogHub is in private beta. Every onboarded store gets a 14-day free trial, and paid plans start at $20 a month. Join the waitlist and we will get you set up.

Updated 4 October 2026. Earlier versions of this post made claims about inventory sync, shopping integrations and video features that we have removed. This post is currently available in English only.